Archive for October, 2009

Why “Apples To Apples” Creative Testing Wins Every Time

In: Marketing|Retention|User Acquisition

22 Oct 2009

What Does Apples to Apples mean? Simply put “apples to apples” in this case means you are taking multiple creative that look exactly the same in every way, shape and form except one single variable and testing them against each other. This one single variable is the most important part of the testing methodology and could [...]

8 Ways To Promote Your Online Video On Facebook

In: Marketing|Retention|Social Media

20 Oct 2009

So let’s say you have a video online and you want to promote it. You already know your audience lives on Facebook somewhere, but you’re not sure how to reach them and you surely don’t have a ton of money to market this thing. Well, here are 8 ways to effectively promote your video on Facebook for little [...]

Being Social: A Blessing And A Curse? Part 2 of 2

In: Marketing

11 Oct 2009

Getting In Touch With People From Your Past Seeing I have been in the online social space since 2003 I am used to communicating with people from my past and present. People from my childhood getting in touch with me to say hi and to see how I am doing along with people from my present wanting to [...]

The Journalist’s Guide to Facebook

In: Journalism|Social Media

11 Oct 2009

Celebrities like  Journalists and the institutions they write for are finding Facebook to be an important resource in conducting the reporting that they do. Reporters and media companies are using Facebook to engage with their audience, connect with sources and build their brands. Finding Leads on Facebook In April 2008, Ivan Oransky, who at the [...]

Being Social: A Blessing And A Curse? Part 1 of 2

In: Email|Social Media

10 Oct 2009

When is a good time to Reply All on emails? Practicing Communication Responsibility.


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