Archive for November, 2009

A lot of people still haven’t figured out Facebook Fan Pages yet. They go ahead and make these Fan Pages and expect them to grow by themselves. The thing that most people miss in the equation is that, this is social marketing which means there has to be engagement on both fronts. A Facebook Fan [...]

Clicks have made us fat and lazy. And when we wind up set in our ways, there’s only one solution — weaning. In this case, we need to be weaned off the click. That’s what the online marketing world needs right now to improve branding, according to eMarketer and experts it surveyed across the Internet ad business.

In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social [...]

  Greater knowledge of the digital space is at the top of marketers’ list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers.   As it is, more than a quarter of marketers surveyed [...]


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