Savvy, innovative and well-connected online media expert with over 10 years of combined experience in Online Media including Marketing Strategy, Media Buying, Marketing Analytics, Social Media Marketing, User Acquistion and Retention. Specializations include: Direct Response marketing and Customer Acquisition for Business-to-Consumer product/service offerings, and Yield Management for online publishers with ad-supported business models. Strong blend of analytical, marketing, strategy and collaborative experience that provides unique insight into every objective.

Lucas Bean is currently the Director of User Acquisition & Retention at Sony Pictures Crackle.com; Sony’s one and only online video network. In the most recent past Lucas also served Traffic Marketplace a Connexus Corporation as Director of Media Buying & Network Monetization. In this position, Lucas implemented a business strategy that turned the companies profit margin from a negative Gross Profit to over 35% Gross Profit in 3 months. Lucas also hired and managed the entire Media Buying team at Traffic Marketplace and developed strategy for all media buying initiatives. Working closely with Sales, Lucas was also responsible for deal assessment, the creation of all SOP’s for media analysis and worked closely with ad operations to help create new systems and interfaces to make business processes easier. Lucas was also responsible for all exclusive large volume inentory acquisitions which set TMP apart from the rest of their competition.

Prior to joining Traffic Marketplace, Lucas served as Director of Online Marketing at Reunion.com where he spearheaded all online marketing efforts, including affiliate management, search engine management and online media buying efforts. During his tenure at Reunion.com, Lucas developed the strategy, marketing analytics and department structure that resulted in a VC infusion of over $20 million dollars.

Additionally, Lucas worked at LowerMyBills.com/Experian Interactive, one of the leading internet companies in the United States and Top 10 Online Advertiser which was sold in 2005 to Experian, the global leader in consumer credit data. At LMB he helped the company grow from $10M+ revenues to $250M+ revenues in 3 years. At Lowermybills.com Lucas served as Senior Strategy Analyst in Product Development and as Senior Media Buyer/Campaign Manager. In these roles he developed marketing methods and practices that revolutionized how LMB did business and is still practiced to this day.

Lucas also served as a Marketing Development Consultant at Myspace.com and as Marketing Manager for Sennehiser Electronic Corporation.