Archive for the ‘Journalism’ Category

HOW TO: Create a Successful Company Blog

In: Best Practices|Journalism|Social Media|Twitter

13 Mar 2010

I’m often asked by entrepreneurs and business owners whether it is worth blogging, and if so, what they should blog about. On the first question, the answer is obvious to me — you must blog as an entrepreneur.
In this post I’ll cover why you need to blog, how to determine what to blog about, and finding your blog’s voice.

The Journalist’s Guide to Facebook

In: Journalism|Social Media

11 Oct 2009

Celebrities like  Journalists and the institutions they write for are finding Facebook to be an important resource in conducting the reporting that they do. Reporters and media companies are using Facebook to engage with their audience, connect with sources and build their brands. Finding Leads on Facebook In April 2008, Ivan Oransky, who at the [...]


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