Archive for the ‘Marketing’ Category

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Top 8 Natural Search Tips of All Time

In: Best Practices|Marketing|Search|SEO|User Acquisition

24 Aug 2011

8 things you need to know when optimizing your site for Natural Search

BMW Checkmates Audi

In: For Fun|Marketing

6 Apr 2011

BMW Checkmates Audi

The Top 10 Reasons I Will Not Follow You in Return on Twitter

In: Best Practices|For Fun|Marketing|Social Media|Twitter

22 Jun 2010

We’ve all been there: You’re at a party hosted by that one fabulous friend, and populated with the best of your mutual circle of friends. The atmosphere is almost carbonated with excitement; the guests’ personalities flawlessly compliment each other; and the conversations that abound are infused with intelligence, caustic wit, and a wide variety of knowledge that ensures the complete absence of any pregnant, awkward pauses. Then, it happens: someone appears who just doesn’t…fit.

HOW TO: Avoid Choice Paralysis On Your Website

In: Best Practices|Facebook|Marketing|Social Media|Twitter

11 May 2010

Is it possible to have too many choices? Most people would say no, the more choices the better; but it’s not true. Give someone too many choices and they are very likely to choose nothing. Think about it for one second, there has probably been countless times in your life where you were indecisive because of too much choice, God knows I have. I am now seeing this happen on countless websites with their social media sharing features.

Use Google Analytics to Track Inbound Links From Social Media Profiles

In: Analytics|Facebook|Marketing|Social Media|Tracking|Twitter|User Acquisition

28 Mar 2010

You can track referrals from Facebook or Twitter in Google Analytics, but what if you want to track specific links within your social media profiles to measure their effectiveness?

Successful Brands Do a Good Job of Satisfying People’s 10 Basic Desires

In: Brand Advertising|Marketing|Retention|Social Media|User Acquisition

7 Feb 2010

Brands spend more than $450 billion each year to influence us. They wouldn’t spend that kind of money unless they knew something we didn’t know. The most-successful brands don’t focus on what we need; they focus on what we want. We need a credit card; we want an American Express Black card. We need a [...]

What Are The Most Effective Twitter Posts And Why?

In: Facebook|Marketing|SEO|Social Media|Twitter

17 Jan 2010

What are the most effective twitter posts you can send to your followers? It’s a good question right? Everyone is still trying to measure social media efforts and its impact on their specific businesses. How do we know when we tweet that we are sending the most effective message to our followers? What are we using to measure this with?

IAB: ‘Advertising Is Creepy’

In: Marketing|Retention|User Acquisition

4 Dec 2009

  Faced with increasing pressure from Washington, the Interactive Advertising Bureau launched a public service campaign on Thursday aimed at educating consumers about behavioral targeting. The online campaign, created pro bono by WPP’s Schematic, features rich media banner ads with copy like “Advertising is creepy” and “Hey, this banner can tell where you live. Mind [...]

How To Get People To Fan Your Facebook Page For Free

In: Marketing|Retention|Social Media|User Acquisition

28 Nov 2009

A lot of people still haven’t figured out Facebook Fan Pages yet. They go ahead and make these Fan Pages and expect them to grow by themselves. The thing that most people miss in the equation is that, this is social marketing which means there has to be engagement on both fronts. A Facebook Fan [...]

Weaning Off the Click – Brand marketers look for online’s GRP

In: Marketing|SEM|User Acquisition

27 Nov 2009

Clicks have made us fat and lazy. And when we wind up set in our ways, there’s only one solution — weaning. In this case, we need to be weaned off the click. That’s what the online marketing world needs right now to improve branding, according to eMarketer and experts it surveyed across the Internet ad business.


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