Archive for the ‘Retention’ Category

Successful Brands Do a Good Job of Satisfying People’s 10 Basic Desires

In: Brand Advertising| Marketing| Retention| Social Media| User Acquisition

7 Feb 2010

Brands spend more than $450 billion each year to influence us. They wouldn’t spend that kind of money unless they knew something we didn’t know.
The most-successful brands don’t focus on what we need; they focus on what we want. We need a credit card; we want an American Express Black card. We need a cellphone; [...]

IAB: ‘Advertising Is Creepy’

In: Marketing| Retention| User Acquisition

4 Dec 2009

 
Faced with increasing pressure from Washington, the Interactive Advertising Bureau launched a public service campaign on Thursday aimed at educating consumers about behavioral targeting.
The online campaign, created pro bono by WPP’s Schematic, features rich media banner ads with copy like “Advertising is creepy” and “Hey, this banner can tell where you live. Mind if we [...]

How To Get People To Fan Your Facebook Page For Free

In: Marketing| Retention| Social Media| User Acquisition

28 Nov 2009

A lot of people still haven’t figured out Facebook Fan Pages yet. They go ahead and make these Fan Pages and expect them to grow by themselves. The thing that most people miss in the equation is that, this is social marketing which means there has to be engagement on both fronts. A Facebook Fan [...]

Marketers’ Top 10 Wish List for Agencies of the Future

In: Marketing| Retention| SEM| Social Media

10 Nov 2009

 
Greater knowledge of the digital space is at the top of marketers’ list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers.  
As it is, more than a quarter of marketers surveyed said from [...]

Why “Apples To Apples” Creative Testing Wins Every Time

In: Marketing| Retention| User Acquisition

22 Oct 2009

What Does Apples to Apples mean?
Simply put “apples to apples” in this case means you are taking multiple creative that look exactly the same in every way, shape and form except one single variable and testing them against each other. This one single variable is the most important part of the testing methodology and could lead [...]

8 Ways To Promote Your Online Video On Facebook

In: Marketing| Retention| Social Media

20 Oct 2009

So let’s say you have a video online and you want to promote it. You already know your audience lives on Facebook somewhere, but you’re not sure how to reach them and you surely don’t have a ton of money to market this thing. Well, here are 8 ways to effectively promote your video on Facebook for little [...]


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