Archive for the ‘Social Media’ Category

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Top 5 Reasons I Unfriended You On Facebook – Friend FAIL

In: Best Practices|Facebook|For Fun|Social Media

8 Sep 2010

Top 5 reasons why we are no longer friends on Facebook.

The Top 10 Reasons I Will Not Follow You in Return on Twitter

In: Best Practices|For Fun|Marketing|Social Media|Twitter

22 Jun 2010

We’ve all been there: You’re at a party hosted by that one fabulous friend, and populated with the best of your mutual circle of friends. The atmosphere is almost carbonated with excitement; the guests’ personalities flawlessly compliment each other; and the conversations that abound are infused with intelligence, caustic wit, and a wide variety of knowledge that ensures the complete absence of any pregnant, awkward pauses. Then, it happens: someone appears who just doesn’t…fit.

HOW TO: Avoid Choice Paralysis On Your Website

In: Best Practices|Facebook|Marketing|Social Media|Twitter

11 May 2010

Is it possible to have too many choices? Most people would say no, the more choices the better; but it’s not true. Give someone too many choices and they are very likely to choose nothing. Think about it for one second, there has probably been countless times in your life where you were indecisive because of too much choice, God knows I have. I am now seeing this happen on countless websites with their social media sharing features.

Use Google Analytics to Track Inbound Links From Social Media Profiles

In: Analytics|Facebook|Marketing|Social Media|Tracking|Twitter|User Acquisition

28 Mar 2010

You can track referrals from Facebook or Twitter in Google Analytics, but what if you want to track specific links within your social media profiles to measure their effectiveness?

HOW TO: Create a Successful Company Blog

In: Best Practices|Journalism|Social Media|Twitter

13 Mar 2010

I’m often asked by entrepreneurs and business owners whether it is worth blogging, and if so, what they should blog about. On the first question, the answer is obvious to me — you must blog as an entrepreneur.
In this post I’ll cover why you need to blog, how to determine what to blog about, and finding your blog’s voice.

Successful Brands Do a Good Job of Satisfying People’s 10 Basic Desires

In: Brand Advertising|Marketing|Retention|Social Media|User Acquisition

7 Feb 2010

Brands spend more than $450 billion each year to influence us. They wouldn’t spend that kind of money unless they knew something we didn’t know. The most-successful brands don’t focus on what we need; they focus on what we want. We need a credit card; we want an American Express Black card. We need a [...]

What Are The Most Effective Twitter Posts And Why?

In: Facebook|Marketing|SEO|Social Media|Twitter

17 Jan 2010

What are the most effective twitter posts you can send to your followers? It’s a good question right? Everyone is still trying to measure social media efforts and its impact on their specific businesses. How do we know when we tweet that we are sending the most effective message to our followers? What are we using to measure this with?

How To Get People To Fan Your Facebook Page For Free

In: Marketing|Retention|Social Media|User Acquisition

28 Nov 2009

A lot of people still haven’t figured out Facebook Fan Pages yet. They go ahead and make these Fan Pages and expect them to grow by themselves. The thing that most people miss in the equation is that, this is social marketing which means there has to be engagement on both fronts. A Facebook Fan [...]

Six Social Media Trends for 2010

In: Marketing|Social Media|User Acquisition

11 Nov 2009

In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social [...]

Marketers’ Top 10 Wish List for Agencies of the Future

In: Marketing|Retention|SEM|Social Media

10 Nov 2009

  Greater knowledge of the digital space is at the top of marketers’ list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers.   As it is, more than a quarter of marketers surveyed [...]


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