Brands spend more than $450 billion each year to influence us. They wouldn’t spend that kind of money unless they knew something we didn’t know.
The most-successful brands don’t focus on what we need; they focus on what we want. We need a credit card; we want an American Express Black card. We need a cellphone; [...]
What are the most effective twitter posts you can send to your followers? It’s a good question right? Everyone is still trying to measure social media efforts and its impact on their specific businesses. How do we know when we tweet that we are sending the most effective message to our followers? What are we using to measure this with?
A lot of people still haven’t figured out Facebook Fan Pages yet. They go ahead and make these Fan Pages and expect them to grow by themselves. The thing that most people miss in the equation is that, this is social marketing which means there has to be engagement on both fronts. A Facebook Fan [...]
In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. Meanwhile, Facebook continued to outpace MySpace. So what could social media look like in 2010? In 2010, social [...]
Greater knowledge of the digital space is at the top of marketers’ list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers.
As it is, more than a quarter of marketers surveyed said from [...]
So let’s say you have a video online and you want to promote it. You already know your audience lives on Facebook somewhere, but you’re not sure how to reach them and you surely don’t have a ton of money to market this thing. Well, here are 8 ways to effectively promote your video on Facebook for little [...]
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Journalists and the institutions they write for are finding Facebook to be an important resource in conducting the reporting that they do. Reporters and media companies are using Facebook to engage with their audience, connect with sources and build their brands.
Finding Leads on Facebook
In April 2008, Ivan Oransky, who at the time was the [...]
With over 10 years of experience I am expert in all things online marketing. Here I will share my thoughts on Social Media, Display and Search Marketing along with the art of SEO. Let's Chat!