Marketing and Social Media; Why They Matter
Faced with increasing pressure from Washington, the Interactive Advertising Bureau launched a public service campaign on Thursday aimed at educating consumers about behavioral targeting.
The online campaign, created pro bono by WPP’s Schematic, features rich media banner ads with copy like “Advertising is creepy” and “Hey, this banner can tell where you live. Mind if we [...]
In: Marketing| SEM| User Acquisition
27 Nov 2009Clicks have made us fat and lazy. And when we wind up set in our ways, there’s only one solution — weaning. In this case, we need to be weaned off the click. That’s what the online marketing world needs right now to improve branding, according to eMarketer and experts it surveyed across the Internet ad business.
What Does Apples to Apples mean?
Simply put “apples to apples” in this case means you are taking multiple creative that look exactly the same in every way, shape and form except one single variable and testing them against each other. This one single variable is the most important part of the testing methodology and could lead [...]
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