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	<title>Social Media Moxie</title>
	<link>http://www.lucasbean.com</link>
	<description>Marketing and Social Media; Why They Matter</description>
	<lastBuildDate>Sun, 28 Feb 2010 20:01:11 +0000</lastBuildDate>
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		<title>A Boss Who Reacts Before Getting The Facts</title>
		<description><![CDATA[Arcelor-Mittal Steel, feeling it was time for a shakeup, hired a new CEO.
The new boss was determined to rid the company of all slackers.
]]></description>
		<link>http://www.lucasbean.com/2010/02/28/a-boss-who-reacts-before-getting-the-facts/</link>
			</item>
	<item>
		<title>Successful Brands Do a Good Job of Satisfying People&#8217;s 10 Basic Desires</title>
		<description><![CDATA[




		
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Brands spend more than $450 billion each year to influence us. They wouldn&#8217;t spend that kind of money unless they knew something we didn&#8217;t know.
The most-successful brands don&#8217;t focus on what we need; they focus on what [...]]]></description>
		<link>http://www.lucasbean.com/2010/02/07/successful-brands-do-a-good-job-of-satisfying-peoples-10-basic-desires/</link>
			</item>
	<item>
		<title>What Are The Most Effective Twitter Posts And Why?</title>
		<description><![CDATA[What are the most effective twitter posts you can send to your followers? It's a good question right? Everyone is still trying to measure social media efforts and its impact on their specific businesses. How do we know when we tweet that we are sending the most effective message to our followers? What are we using to measure this with? ]]></description>
		<link>http://www.lucasbean.com/2010/01/17/what-are-the-most-effective-twitter-posts-and-why/</link>
			</item>
	<item>
		<title>IAB: &#8216;Advertising Is Creepy&#8217;</title>
		<description><![CDATA[




		
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Faced with increasing pressure from Washington, the Interactive Advertising Bureau launched a public service campaign on Thursday aimed at educating consumers about behavioral targeting.
The online campaign, created pro bono by WPP&#8217;s Schematic, features rich media banner ads [...]]]></description>
		<link>http://www.lucasbean.com/2009/12/04/iab-advertising-is-creepy/</link>
			</item>
	<item>
		<title>How To Get People To Fan Your Facebook Page For Free</title>
		<description><![CDATA[




		
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A lot of people still haven&#8217;t figured out Facebook Fan Pages yet. They go ahead and make these Fan Pages and expect them to grow by themselves. The thing that most people miss in the equation is [...]]]></description>
		<link>http://www.lucasbean.com/2009/11/28/how-to-get-people-to-fan-your-facebook-page-for-free/</link>
			</item>
	<item>
		<title>Weaning Off the Click &#8211; Brand marketers look for online&#8217;s GRP</title>
		<description><![CDATA[Clicks have made us fat and lazy. And when we wind up set in our ways, there's only one solution -- weaning. In this case, we need to be weaned off the click.  That's what the online marketing world needs right now to improve branding, according to eMarketer and experts it surveyed across the Internet ad business.]]></description>
		<link>http://www.lucasbean.com/2009/11/27/weaning-off-the-click-brand-marketers-look-for-onlines-grp/</link>
			</item>
	<item>
		<title>Six Social Media Trends for 2010</title>
		<description><![CDATA[




		
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In 2009 we saw exponential growth of social media. According to Nielsen Online, Twitter alone grew 1,382% year-over-year in February, registering a total of just more than 7 million unique visitors in the US for the month. [...]]]></description>
		<link>http://www.lucasbean.com/2009/11/11/six-social-media-trends-for-2010/</link>
			</item>
	<item>
		<title>Marketers&#8217; Top 10 Wish List for Agencies of the Future</title>
		<description><![CDATA[




		
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Greater knowledge of the digital space is at the top of marketers’ list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some [...]]]></description>
		<link>http://www.lucasbean.com/2009/11/10/marketers-top-10-wish-list-for-agencies-of-the-future/</link>
			</item>
	<item>
		<title>Why &#8220;Apples To Apples&#8221; Creative Testing Wins Every Time</title>
		<description><![CDATA[




		
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What Does Apples to Apples mean?
Simply put &#8220;apples to apples&#8221; in this case means you are taking multiple creative that look exactly the same in every way, shape and form except one single variable and testing them against [...]]]></description>
		<link>http://www.lucasbean.com/2009/10/22/why-apples-to-apples-creative-testing-wins-every-time/</link>
			</item>
	<item>
		<title>8 Ways To Promote Your Online Video On Facebook</title>
		<description><![CDATA[




		
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So let&#8217;s say you have a video online and you want to promote it. You already know your audience lives on Facebook somewhere, but you&#8217;re not sure how to reach them and you surely don&#8217;t have a ton [...]]]></description>
		<link>http://www.lucasbean.com/2009/10/20/8-ways-to-promote-your-online-video-on-facebook/</link>
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