Posts Tagged ‘Marketing

Arcelor-Mittal Steel, feeling it was time for a shakeup, hired a new CEO.
The new boss was determined to rid the company of all slackers.

  Faced with increasing pressure from Washington, the Interactive Advertising Bureau launched a public service campaign on Thursday aimed at educating consumers about behavioral targeting. The online campaign, created pro bono by WPP’s Schematic, features rich media banner ads with copy like “Advertising is creepy” and “Hey, this banner can tell where you live. Mind [...]

A lot of people still haven’t figured out Facebook Fan Pages yet. They go ahead and make these Fan Pages and expect them to grow by themselves. The thing that most people miss in the equation is that, this is social marketing which means there has to be engagement on both fronts. A Facebook Fan [...]

Clicks have made us fat and lazy. And when we wind up set in our ways, there’s only one solution — weaning. In this case, we need to be weaned off the click. That’s what the online marketing world needs right now to improve branding, according to eMarketer and experts it surveyed across the Internet ad business.

  Greater knowledge of the digital space is at the top of marketers’ list of what they want from their advertising and marketing agencies in the next 12 months, according to a Sapient-sponsored national online survey of some 200 CMOs and other senior marketers.   As it is, more than a quarter of marketers surveyed [...]


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