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Community Market Fit is a modern guide for creators, founders and business leaders who want to build something more resilient than just a customer base. Through sharp insights, historical lessons, and real-world case studies, the book breaks down how lasting companies thrive by focusing on trust, shared values, and genuine connection, not just growth hacks and short-term metrics.
Whether you're launching a product or evolving a legacy brand, Community Market Fit helps you understand the core dynamics behind building movements that scale. You'll learn how to listen to your audience, co-create with your users, empower your advocates, and adapt with your community, so you're never starting from scratch again. |
"Focus on what matters. Automate the rest."
Career Highlights
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I was an executive at:
1. LowerMyBills - Sr. Product Manager Strategy and Analytics + Marketing Director (company scaled over 10x in 3 yrs and sold to Experian for $380M). 2. MySpace - marketing consultant (Intermix Media scaled 30x in 2.5 years and was sold to Fox Media for $580M). 3. Traffic Marketplace - head of display ad network (scaled 3x in 2.5 yrs and sold to Epic Media for $580M). 4. Engage: BDR - Founder & CEO of worlds fastest international Ad Network. Went public in 2014. 5. Sony Pictures - Head of Marketing of online VOD and Crackle.com 4.5x in 2 yrs & was Sony Pictures digital Hub for content. 6. Atari - Head of Global Marketing - I converted Atari from big AAA console games into mobile and social games. Launched Atari's first mobile success - Atari's Greatest hits as well as countless other mobile & casual social games. 7. Hellomusic.com - SVP Marketing and GM (scaled user base 4x in 11 months, took social media channels from $0 in daily revenue to 25% of daily revenue Company Sold in 2014 for an undisclosed amount. 8. Silicon Beach - Founder & CEO - largest tech networking group in Los Angeles. Scaled group from 0 people to 100,000 in SoCal in 12 months with zero ad spend. Business partnerships: Google, Facebook, Uber, Fair.com, Honest, Lyft, HTC, Evite, Lime Bikes, Redbull, Fullscreen, Waze. Exited in 2019. 9. Statas - Influencer Ad Network founded in 2014. Developed Self-serve influence platform catering to long tail influencers as well as managed alpha influencer brand programs catering to large fortune 5,000 company and CPG campaigns. 10. Founder of a National Tech Networking Organizational with monthly events in 23 cities with 650K members built organically. Exited in 2019. 11. Fintech Web3, Blockchain consultant. Aug 2020 - Present 12. Top twitter Space Host with over 6,500+ hours since April 2021 - Present 13. Social Proof - Co-founder & CEO. Matching brands with world class creators and influencers to develop marketing campaigns that get results. Dec 2022 - present 14. LucasBean.com - Newsletter, courses, community, consulting and advisory. I teach people how to grow their influence and income on the internet. Join 10,000 subscribers here: Subscribe for Free Now |
"People call me obsessed. Companies call me for advice."
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